Nony tochterman biography of martin

On Feb. 4, fast-fashion giant Forever 21 debuted a collaboration with Los Angeles–based fashion label House of Petro Zillia, but on Feb.

1 the label’s designer, Nony Tochterman, announced she will be closing her colorful fashion label’s prominent boutique at 8218 W. Third St. in Los Angeles. The store’s last day of business will be Feb. 28. She will transfer the store’s business to the label’s e-commerce boutique at www.shoppetrozillia.com.

“I’m upset about closing the store,” Tochterman said.

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“I put a lot of blood, sweat and tears into it.” She blamed the store shuttering on high rent. Tochterman declined to state the amount of rent she paid for the 1,500-square-foot store. But she said sales had declined to a point where maintaining a physical storefront did not make financial sense.

(A square foot of commercial space on the corner of West Third Street and Harper Avenue, near the Petro Zillia location, was estimated to be $4, according to Chuck D