Roksanda ilincic biography of william hill

As an ambitious creative entrepreneur, there’s nothing more inspiring than hearing the backstory of someone who has been in your shoes and gone on to make a name for themselves – literally.

Originally from Serbia, Roksanda Ilincic is a London-based fashion designer and the founder of the highly sought-after fashion label, ROKSANDA.

Her designs have been noticed and worn by some of the world’s most famous women, including Michelle Obama, the Duchess of Cambridge and Kiera Knightly.

For one of our Founder Files, our founder, Carolyn Dailey, interviewed Roksanda about her entrepreneurial journey – how she made it in the fashion industry, her proudest accomplishments, and much more.

Here’s a snippet of what Roksanda had to say:

“I came here [London], I did my masters, and then I freelanced for different companies to actually earn some money to start my own label. Once I did that; once I accumulated a certain