Ashley nell tipton jcpenney


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JCPenney Promotes Body Positivity in New Ad Campaign That Says 'Fat Girls Can Do Whatever They Want'

JCPenney is showing that size isn’t a measure of a person’s worth in its new brand campaign, Here I Am.

The department store features accomplished women like fashion blogger GabiFresh, designer Ashley Nell Tipton and other body activists in a commercial promoting body positivity.

“In high school I was one of those girls who said, ‘I would be so much prettier if I was thin,’ ” says GabiFresh in a video for the campaign.

“If I could just reach that one last level my life would be perfect.”

But she has since realized size is not important.

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    • “The only person who should be defining me is me,” she says. “Even if I lost 100 lbs. tomorrow I would still be the person I am now. I would still be GabiFresh.”

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    Tipton, the first designer to win Project Runway with a plus-size line, says h